When the game is the loser, change the rules

Since getting back from the Goafest, I’ve spent a lot of time talking to CEOs, junior copywriters, NCDs, CDs, and middle level suits from agencies that won Abbys, agencies that didn’t win an Abby and agencies that didn’t take part. An overwhelming view is that there is intense unhappiness about the fact that Luxor won the Grand Prix. And that is patently unfair to Leo Burnett. Leo Burnett sent in an entry which met the rules defined by the Abbys committee and that entry was deemed by the jury as deserving to be recognized as the best in the land during the year.

by Campaign India Team