Arvind Hickman
Jan 31, 2022

What's behind the ‘unprecedented’ Beijing Winter Olympics whiteout?

Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's a round-up of what we know so far

Stills from Winter Olympics ads (clockwise from top right): Allianz, Tsingtao, Samsung (bottom two)

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