Samsung TV Plus brings top global creators, including Mark Rober, to Indian screens

The collaboration marks a new phase in Samsung's push to expand its FAST offering, bringing six new creator-led channels to the platform. Among them are Michelle Khare's Challenge Accepted, Epic Gardening TV, The Try Guys, Brave Wilderness, and The SorryGirlsTV.

Mark Rober, a former NASA engineer turned YouTube phenomenon, brings his blend of science, engineering, and playful experimentation to television audiences through his dedicated channel. "It's a way to make learning feel fun, something you want to do, not something you have to do," Rober said about the launch.

Salek Brodsky, Senior Vice President and Global Head of Samsung TV Plus, described the move as part of the platform's mission to "shape the next era of television as a premium destination for world-class creators."

The move underscores a broader trend in the streaming ecosystem as FAST platforms pivot towards premium creator-led content to attract younger, digital-native audiences, while offering advertisers brand-safe, large-screen inventory without subscription barriers.