'What I am': UTV Bindass' new campaign speaks through voice of youth

UTV Bindass channel, that targets itself at the youth, has launched a new campaign. Titled 'What I am', the initiative aims to speak about the youth, who are usually portrayed as irresponsible, careless, unfocused, immature individuals, as people who are responsible, morally sound, hard-working, cool and focused about life and their career.