Weekend Wrap: 8 September 2017

In the news: Cheil, Education New Zealand, FCB Ulka, Home Credit India, RTB House, Social Kinnect

Sep 07, 2017 08:42:00 AM | Article | Campaign India Team

Cheil launches e-commerce practice

Cheil India has recently launched an e-Commerce practice in response to the growing industry demand for an online marketplace service. Cheil e-Commerce will span across e-Commerce business consulting, design thinking and platform transformation, mobility and omni-channel solutions, performance marketing and big data analytics.

The practice is led by Varun Jha. Based in Gurugram, he leads a team of 10 people.

FCB Ulka wins Tata Docomo Business Services' creative mandate

FCB Ulka has bagged the creative mandate for Tata Docomo Business Services. The agency will service the enterprise business for the brand and the account will be handled by the Mumbai office. The account was awarded to FCB Ulka following a multi- agency pitch. Tata Docomo Business Services operates in over 60 cities across India.

Home Credit India refreshes brand identity

Home Credit India, a non-banking financial company, has unveiled its refreshed brand identity and logo. The company has a new tagline ‘Now You Can’. The idea post the rebranding is to show Home Credit India as a global fintech company that is transforming the way the world shops through simple and seamless financing solutions.

Kriti Sanon appointed brand ambassador for Education New Zealand

Education New Zealand (ENZ) has announced Kriti Sanon as its first Indian brand ambassador. The brand hopes to use Sanon's connect with the youth to get students from India to make consider New Zealand as an education option. The New Zealand Excellence Awards season 2 is a scholarship scheme which offers Indian students partial scholarships to study business, fashion and STEM-related programmes (Science, Technology, Engineering and Mathematics) at New Zealand universities.

RTB House extends reach to India

RTB House, a global ad tech company that provides retargeting technology for top advertisers worldwide, has expanded into India. It has announced the appointment Kshitiz Randhir Shori as its country manager. Shori was a former director of sales for Criteo. The expansion into India comes after the company increased its workforce by more than 40 per cent last year and launched operations in MEA region, Australia and New Zealand.

Social Kinnect wins IndiaBulls Ventures

Social Kinnect has won the digital media marketing duties for Indiabulls Ventures. Social Kinnect will handle digital creative and strategy for the company that provides securities, commodity and currency broking services. Media Kinnect will handle digital media planning and buying for the brand.