Home Credit India has announced the appointment of Ashish Tiwari as chief marketing officer.
In his new role, he will be responsible for the consumer finance provider’s omnichannel marketing strategies, go-to-market strategies (GTM), ATL and BTL activities, and digital marketing duties.
He moves from Future Generali India Life Insurance, where he was chief marketing and digital officer.
Ondrej Kubik, chief executive officer, Home Credit India, said, “We are delighted to have a dynamic leader like Ashish joining Home Credit India. With business objectives and consumer marketing being redrawn, Ashish, having successfully led digital transformation projects, with rich marketing and diverse industries experience, makes him the right choice for fulfilling Home Credit India’s new approach. I welcome him again and with him on board, I am sure we will be able to redefine the Home Credit brand and connect with consumers in the endeavour to fulfil aspirations.”
Tiwari said, “I am very excited to explore and experience yet another new vibrant industry - consumer finance. In the post-Covid world, consumer lending is undergoing a lot of influx with new-age digital lending modes shaping up. Having served over 14 million borrowers, Home Credit India has been doing a remarkable job in enabling credit penetration and financial inclusion in the country. As Home Credit focuses on digital transformation and explores new ways to connect the brand with new evolving consumers, I am honoured to join its journey and look forward to contributing to its renewed growth and success.”
In a career spanning over 21 years, he has also worked with Bellset Entertainment, HCL Infosystems, Vodafone, and JACPL, among others.