Weekend Wrap: 31 January

In the news: 80dB-Mavericks, Blink Digital, brand-comm, CavinKare, Discovery Communications, Simplified Selling Group, SoCheers, Star Gold, Unacademy

Jan 30, 2020 07:31:00 AM | Article | Campaign India Team

80dB-Mavericks bags sRide
sRide has appointed 80dB-Mavericks to handle its integrated communication and reputation advisory. sRide is a carpooling app headquartered in Pune.   
The Little Gym appoints brand-comm
brand-comm has bagged the corporate and brand communications mandate of The Little Gym.  The Little Gym is a physical development center for children ages 4 months through 12 years. The agency's mandate includes strategic counseling and planning, media relations, advocacy and reputation management.
Blink Digital wins Spartan Poker's social media mandat
Blink Digital has won Spartan Poker’s social media mandate post a multi-agency pitch. The agency's mandate includes social media marketing, ORM, and digital asset creation of Spartan Poker’s social media campaigns.
CavinKare gets Akshay Kumar and Ileana D'Cruz
CavinKare has announced the appointment of Akshay Kumar and Ileana D’Cruz as  brand ambassadors for its hair colour brand Indica.
Rajinikanth on Man vs Wild
Discovery has signed Rajinikanth for the first episode of a new format series ‘Into The Wild with Bear Grylls’. The episode will raise awareness about the important issue of water conservation.
SSG gets Bhavesh Thakor
Selling Simplified Group, a global data-driven B2B demand generation company, has announced the appointment of Bhavesh Thakor as VP - strategic partnerships for its foray into India. 
The company has been servicing Indian brands through its Singapore office prior to the launch in India. He moves from International Data Group (IDG) where he was VP – digital and marketing. 
Yogesh Bhusare joins SoCheers
SoCheers has announced the appointment of Yogesh Bhusare as creative group head - design. Bhusare will report to Mehul Gupta, co-founder and CEO, SoCheers.  He moves from FCB Interface where he was creative supervisor. 
Star Gold 2 to be launched
Star India has announced the launch of Star Gold 2, an offering in the Hindi movie channel category. Through Star Gold 2, the network is looking to showcase premieres of newly acquired Bollywood movies.  The channel will go on-air on 1 February. 
Unacademy takes Road Safety World Series' title sponsorship
Unacademy has bagged the title sponsorship of the Road Safety World Series T20 tournament.
The Road Safety World Series, is a five-nation T20 cricket tournament which will showcase cricketers from India, Australia, Sri Lanka, West Indies and South Africa. Players who will feature in this series include Sachin Tendulkar, Virender Sehwag, Yuvraj Singh, Zaheer Khan, Brian Lara, Shivnarine Chanderpaul, Brett Lee, Brad Hodge, Jonty Rhodes, Hashim Amla, Muttiah Muralitharan, Tillakaratne Dilshan, Ajantha Mendis and many more. The matches will be broadcast live on Colors Cineplex, while Voot and Jio are the digital partners.