Campaign India Team
Jul 26, 2018

Weekend Wrap: 27 July

In the news: ASCI, Digi Osmosis, Mufti Social Kinnect, White Rivers Media

Weekend Wrap: 27 July
ASCI upholds against 89
In April 2018, the Advertising Standards Council of India upheld complaints against 89 of the 162 advertisements it received complaints against.
24 belonged to the healthcare sector, 34 to the education sector, 20 to the food & beverages category, two to personal care and nine were from the ‘others’ category. 
Digi Osmosis bags JSW Sports' digital mandate
JSW (Jindal Steel Works) has assigned its digital mandate to Digi Osmosis. Digi Osmosis is a digital marketing agency specialising in sports, entertainment and lifestyle. 
Mufti gets Kartik Aaryan as brand ambassador
Mufti has announced the appointment of actor Kartik Aaryan as its first brand ever brand ambassador. The announcement comes on the back of the men’s fashion brand completing 20 years in Idia. 
Social Kinnect wins American Eagle Outfitters' digital mandate
Social Kinnect has bagged the digital mandate for American Eagle Outfitters' foray into India. The brand has been brought to India by Aditya Birla Fashion and Retail. 
Dun & Bradstreet appoints White Rivers Media
White Rivers Media has won the digital media mandate for Dun & Bradstreet India following a multi-agency pitch. The agency will handle performance marketing, online reputation management, digital listening and search engine optimisation. 
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