Campaign India Team
Jun 25, 2020

Weekend Wrap: 26 June

In the news: 10 Minutes to 1, ASCI, BasicFirst, Cornerstone, Kaizzen, Media Mantra, Stryder

Weekend Wrap: 26 June
10 Minutes to 1 wins National Collateral Management Services
National Collateral Management Services has appointed 10 Minutes to 1 to handle its communications mandate. The services will include public relations, social media outreach and creative duties including design and video production. 
ASCI upholds complaints against 
During the months of March and April 2020, the Advertising Standards Council of India investigated complaints against 533 advertisements. 115 of these were promptly withdrawn by the advertisers on receipt of communication from ASCI. The Consumer Complaints Council (CCC) evaluated the remaining 418 advertisements, of which complaints against 377 advertisements were upheld. 187 of these belonged to the healthcare sector, 132 belonged to the education sector, 15 to the food and beverages sector, nine to the real estate sector, five each to the personal care and the immigration sector, while 24 were from the ‘others’ category. 
AjayDev Singh joins BasicFirst 
Learning platform BasicFirst has announced the appointment of AjayDev Singh as marketing head and chief digital strategist. Singh has had stints with Reliance ADA, Percept and SVG Media. 
Cornerstone signs Sania Mirza
Talent management agency Cornerstone has signed Indian tennis player Sania Mirza. Tge agency will be exclusively managing her brand endorsements, appearances, digital activations, and other potential business opportunities.  
Perrier appoints Kaizzen
Hindustan Liquids has appointed Kaizzen to handle the public relations and digital mandate of Perrier in India. Hindustan Liquids is the importer of Perrier in India.
Media Mantra bags The Esports Club's PR mandate
Media Mantra has won the PR mandate for The Esports Club. The agency will manage The Esports Club’s media duties, strategic PR and reputation management. 
Stryder's new identity
Stryder, a subsidiary of Tata International, has revealed its new visual identity. Through this it looks to have a more contemporary image. Currently known as Tata Stryder, the brand will henceforth be called Stryder which will be a consumer-centric and a progressive bicycle brand. 
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