Campaign India Team
Jan 24, 2019

Weekend Wrap: 25 January

In the news: Livaeco, Manorama Online, RuPay, Welspun, Discovery Kids

Weekend Wrap: 25 January

Livaeco ropes in Kangana Ranaut

Liva, the leading ingredient consumer brand of the Aditya Birla Group, today unveiled a new eco enhanced variant of Liva fabric i.e. Livaeco. National-award-winning-Bollywood-actress Kangana Ranaut has been roped in as the face of this new age sustainable fabric.

Manorama Online launches ‘m kid’
 
Manorama Online has launched ‘m kid’an online newspaper for children. ‘m kid’ consolidates the top 10 news of each week and publishes them in a language that can be easily grasped by kids. The online newspaper for kids has English and Malayalam versions available on Manorama and Manoramaonline.com, respectively and comes out every Friday.

RuPay is the title sponsor of the Pro Volleyball League

RuPay comes on board as Title Sponsor for Pro Volleyball League that takes off with six franchises from six different cities. The inaugural match of the league will be played on February 2.

Welspun launches new product at the Kumbh Mela

Welspun has introduced QUIK DRY towels in the Kumbh Mela, the largest human congregation of its kind across the world. The activities and engagement through the campaign will reach out to five lakh customers. 3,000 Welspun QUIK DRY towels will be deployed each day outside the changing rooms for women giving them the first-hand experience of the product. 

Discovery Kids promotes self defence among kids

Discovery Kids' school contact program ‘Little Singham Squad’ has successfully sensitised the importance of self-defense to over 3.15 lakh students from more than 600 schools in 11 cities across India. The school contact program was executed in Mumbai, Delhi, Pune, Chandigarh, Hyderabad, Nagpur, Nashik, Aurangabad, Jalandhar, Ludhiana and Amritsar.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
New York Festivals 2019 announces live judging sessions
Premium
1 hour ago

New York Festivals 2019 announces live judging sessions

Sessions slated for India, Australia, Brazil, Germany, Mexico, Dubai, United Kingdom and USA. The India session will be hosted by Medulla Communications

Premium
4 red flags that indicate your agency model needs urgent fixing
Premium
2 hours ago

4 red flags that indicate your agency model needs ...

Seeing one or more of these patterns? Then it's time to call in the fixers.

Premium
Oreo pulls off creepy stunt by selling biscuits licked by Lewis Capaldi
Premium
2 hours ago

Oreo pulls off creepy stunt by selling biscuits ...

Oreos pulled apart, licked and reassembled by singer are being sold in charity auction.

Premium
Ogilvy Mumbai bags the
Premium
18 hours ago

Ogilvy Mumbai bags the "Campaign for Good" award

Winners to be felicitated at the IndIAA Awards on August 26