Weekend Wrap: 25 January

In the news: Livaeco, Manorama Online, RuPay, Welspun, Discovery Kids

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Livaeco ropes in Kangana Ranaut

Liva, the leading ingredient consumer brand of the Aditya Birla Group, today unveiled a new eco enhanced variant of Liva fabric i.e. Livaeco. National-award-winning-Bollywood-actress Kangana Ranaut has been roped in as the face of this new age sustainable fabric.

Manorama Online launches ‘m kid’

Manorama Online has launched ‘m kid’an online newspaper for children. ‘m kid’ consolidates the top 10 news of each week and publishes them in a language that can be easily grasped by kids. The online newspaper for kids has English and Malayalam versions available on Manorama and Manoramaonline.com, respectively and comes out every Friday.

RuPay is the title sponsor of the Pro Volleyball League

RuPay comes on board as Title Sponsor for Pro Volleyball League that takes off with six franchises from six different cities. The inaugural match of the league will be played on February 2.

Welspun launches new product at the Kumbh Mela

Welspun has introduced QUIK DRY towels in the Kumbh Mela, the largest human congregation of its kind across the world. The activities and engagement through the campaign will reach out to five lakh customers. 3,000 Welspun QUIK DRY towels will be deployed each day outside the changing rooms for women giving them the first-hand experience of the product.

Discovery Kids promotes self defence among kids

Discovery Kids' school contact program ‘Little Singham Squad’ has successfully sensitised the importance of self-defense to over 3.15 lakh students from more than 600 schools in 11 cities across India. The school contact program was executed in Mumbai, Delhi, Pune, Chandigarh, Hyderabad, Nagpur, Nashik, Aurangabad, Jalandhar, Ludhiana and Amritsar.

Source:

Campaign India