Campaign India Team
Sep 21, 2018

Weekend Wrap: 21 September

In the news: WPP India, Siyaram's, Garnier, Mastercard, Vertoz, ISA

Weekend Wrap: 21 September
WPP India to host a date with data
 
WPP India, alongside WPP’s Data Alliance, will host Date with Data, a first-ever Data Summit, on 16 October 2018 at the ISDI – WPP School of Communication in Mumbai. This one-day summit will bring together WPP leaders, partners, and clients, to discuss how to drive success in today’s market by leveraging consumer, marketing, and communication data.
 
Siyaram ropes in Ranveer Singh
 
Siyaram Silk Mills Limited, ropes in one of the biggest youth icons of the country, superstar Ranveer Singh as the new face of their brand - Siyaram’s. With a rich legacy of 40 years, Siyaram’s men’s wear fashion are positioned as being local at heart and international in appeal.
 
Sunil Kataria re-elected ISA Chairman
 
Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products has been re-elected Chairman of the Indian Society of Advertisers. This is his third consecutive term.
 
Garnier colour naturals has three new brand ambassadors
 
Actresses Taapsee Pannu, Angira Dhar, and Neha Sharma are officially the new brand ambassadors of Garnier Color Naturals.  The dynamic trio will feature in the new campaign #Openup to Beautiful Browns for the Garnier Color Naturals hair color range. This marks the coming together of the powerhouse of talent.
 
Vertoz launches two new business verticals
 
Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals - ZKraft and PubNX.
 
MSD to be the mastercard for the payments major
 
Legendary cricketer Mahendra Singh Dhoni (MSD) has joined Mastercard’s efforts to build a Less-Cash India. Under this partnership, MSD, along with Mastercard will build awareness about digital payments through a Cash-to-Digital campaign. The campaign will aim to educate consumers and merchants about the convenience, wide acceptance, and safety and security features of debit cards, especially in tier 2 and tier 3 cities.
 
Source:
Campaign India

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