Weekend Wrap: 2 December 2016

Adamantino appoints FruitBowl Digital 

 

FruitBowl Digital bagged the digital duties of luxury brand Adamantino following a multi-agency pitch. The agency will handle SEO, social media, digital advertising and the launch of the website. Adamantino offers diamond-studding services.Bollywood actor Hrithik Roshan is its brand ambassador. 

 

Mydentist's 'Health 32' campaign

 

Mydentist, a dental clinic chain with 110 clinics in six cities, has rolled out an ad campaign themed 'Healthy 32'. The campaign has been launched nationwide with an objective of making people realise the importance of oral health, informed a statement from the clinic chain. Goldmine has worked on the ad campaign. 

 

Gozoop bags Enchanted Valley Carnival's digital mandate

 

Gozoop has bagged the digital marketing mandate for Enchanted Valley Carnival (EVC), a multi-genre music and camping festival. The festival is a venture by Twisted Entertainment and Universal Music India. It was first held in India in 2013. This year's edition will be held on 17 and 18 December 2016 at Aamby Valley. 

 

TEDxGateway partners with Genesis Burson-Marsteller, again

 

The seventh edition of TEDxGateway will be held in Mumbai on 4 December 2016. Genesis Burson-Marsteller has been appointed as its official communications partner. This partnership marks the PR outfit's fourth year of association with the platform.

 

Moët Hennessy appoints de Meurville MD 

 

Moët Hennessy India has announced the appointment of Stéphane de Meurville as MD. de Meurville will head the development and execution of business strategies in the country. He moves from Moët Hennessy Canada, where he was GM, and will report to Wiboon Arunthanes, regional and business development director South East Asia, Moët Hennessy Asia-Pacific. de Meurville started his career with Moët Hennessy in 1996.