Weekend Wrap: 17 January

Anker Innovations gets Saina Nehwal

 

Anker Innovations, a global player in the technology space has announced Olympic medallist and Saina Nehwal as its brand ambassador. The year-long deal will see Nehwal be a part of a 360-degree nation-wide multimedia campaign.  

 

Faber-Castell gets Prashanti Singh and Deepak Chahar

 

Faber-Castell India has announced that Indian cricketer Deepak Chahar and basketball player Prashanti Singh will be a part of its offline campaign 'art with purpose'. The theme for the same is 'sport that I love'. The finale of the competition is on 18 January.

 

I-League on FanCode

 

FanCode, the multi-sport aggregator platform, has partnered with Lex Sportel Vision to live stream the ongoing season of the I-League in India. FanCode would be providing coverage which includes live-streaming of matches, real-time match clips and highlights, news and in-depth game analysis.

 

JK Lakshmi Cement title sponsors of Sunrisers Hyderabad

 

Sunrisers Hyderabad has announced that JK Lakshmi Cement will be its title sponsor for this year's edition of the Indian Premier League. The deal was facilitated by Alliance Advertising.

 

Hardik Pandya joins Monster Energy's list of endorsers

 

Monster Energy has appointed Hardik Pandya as brand ambassador. Pandya joins F1 driver Leiws Hamilton and MotoGP rider Valentino Rossi as part of the Monster Energy Drink family. Pandya will be the new face of the brand and is the first Indian athlete to be signed by the Monster.