Weekend Wrap: 15 September

Anushka Sharma to launch western fashion wear brand

 

Suditi Industries has announced a joint venture with renowned film personality Anushka Sharma to launch a western fashion wear brand for women.

 

The new collection that is slated to adorn store windows by October 2017, in time for Diwali, will have apparel for young women in the age group of 18 years onwards.

 

HANSA Research ties up with MSW–ARS for communication testing

 

Hansa Research and MSW ARS announce their partnership launching their communication measurement services in India. A range of methodologies incorporates both System 1(Neuro, Bio) and System 2 (Cognitive) measures to obtain deeper insights and provide superior guidance to their clients.

 

Hansa research a full service research firm was set up in 1983 and has 22 field offices in India. MSW•ARS, is a 70-year-old specialised communications research firm headquartered in New York, operates in 40+ countries and works with some of the most prestigious marketers across the globe. 

 

VML India bags Parachute Advansed digital AOR 

 

VML India has been named the Digital Creative agency of record (AoR) for Marico’s

Parachute Advansed Hair Oil Portfolio. The mandate won includes digital activation for the brands in the Parachute Advansed Hair Oil portfolio.

 

Aisha Sharma to endorse Campus Shoes

 

Delhi-based footwear brand Campus Shoes has announced budding actress Aisha Sharma as its brand ambassador. The partnership is timed with Campus Shoes’ next phase of growth in which the brand has tied up with major retail chains to serve a wider customer base in Tier-II and Tier-III cities. 

 

Genesis Burson-Marsteller bags ZEE Entertainment’s nationwide PR mandate

 

Genesis Burson-Marsteller, a leading public relations and public affairs consultancy, has bagged the public relations mandate for the global content company, ZEE Entertainment. The agency will manage public relations for the company, including its corporate brand, broadcast & non-broadcast businesses. 

 

ASCI comes down hard on 62 ads

 

ASCI’s Consumer Complaints Council (CCC) upheld complaints against 62 out of 126 advertisements. Out of 62 advertisements against which complaints were upheld, 23 belonged to the healthcare category, 17 to the education category, followed by 10 in the F&B category, six in the personal care category.