Weekend Wrap: 14 February 2020

 

DLF Avenue (formerly DLF Place Saket) has revamped itself as it looks to be 'much more than a mall'. Wieden + Kennedy Delhi has partnered with DLF for this revamp. The agency created DLF Avenue's logo, design system and the nomenclature. 

 

 

Royal Challengers Bangalore has entered a three-year partnership with Muthoot Fincorp. The partnership will see Muthoot Fincorp's logo on the jersey front.

 

 

Fashion retailer Universal Sportsbiz has announced Kareena Kapoor Khan as the brand ambassador for their women’s ethnic wear brand Imara. She appears in the brand's Spring Summer 2020 collection campaign.

 

 

Rohit Kumar has joined advertising agency India News Communications as COO. He will be responsible for overall growth of the organisation. He has moved from PHD Chamber of Commerce and Industry where he was director. Kumar has also had stints with Zee Media, Aaj Tak and News World India.  

 

 

Tata Steel has awarded its digital mandate for Tata Steel Aashiyana and Tata Tiscon to Team Pumpkin. The mandate for Team Pumpkin is to help Tata Steel with strategy and execution to strengthen brand recall and build a strong community of digital followers.

 

 

United Breweries has appointed Kannada actor Rakshit Shetty as the face of the UB Export. UB Export is a United Breweries’ home-grown original lager and their first local brew in Karnataka.