Springwel Mattress appoints Team Pumpkin

Team Pumpkin has bagged the creative, digital and offline mandae for Springwel Mattress. 

The agency will be responsible for creating brand campaigns and executing influencer marketing strategies, designing offline collateral and overseeing online reputation management. 

The account was won post a multi-agency and will be handled by Team Pumpkin's Gurugram office. 

Ankit Kapoor, chief marketing officer, Ananta Capital, said, “As a brand, we have always prioritised excellence and innovation. We believe that this partnership with Team Pumpkin will propel Springwel to new heights with innovative marketing ideas. We joined hands with the agency to curate brand strategies that resonate with our audience and reflect our core values. Springwel combined with Team Pumpkin will drive innovation in storytelling, customer engagement, and market dominance, ushering in a new era of success.”

Swati Nathani, chief business officer and co-founder, Team Pumpkin, said, “We are delighted to win one of the leading innovative mattress brands. Our team begins its journey of creating and implementing unique brand campaigns and influencer marketing strategies that will captivate audiences and drive brand recognition. With our expertise and creativity, we aim to leverage Springwel's brand strategies to bring it to new heights in the market. Our team is committed to delivering outstanding results for a lasting impact for Springwel as trusted partners and co-founders of its success."