Campaign India Team
May 11, 2018

Weekend Wrap: 11 May

In the news: ASCI, Lufthansa, Shoppers Stop, Uniqlo

Weekend Wrap: 11 May
ASCI upholds complaints against 193 ads
 
In February 2018, ASCI’s Consumer Complaints Council (CCC) evaluated 290 advertisements and upheld complaints against 193 of them. A total of 187 advertisements were picked up by ASCI’s Suo Moto surveillance and objections against 163 advertisements were upheld. 
 
Of the 103 advertisements complained against by the general public or by the industry members, complaints against 30 advertisements were upheld by the CCC. From the 193, 154  belonged to healthcare, 18 to education, eight to the food & beverages, two to personal care and 11 were from the ‘others’ category.
 
CSK merchandise at Shoppers Stop
 
Shoppers Stop has announced a partnership with Chennai Super Kings (CSK) for an exclusive retail merchandising agreement. The merchandise will be retailed across 34 offline Shoppers Stop outlets and online. 
 
Chaayos-Lufthansa tie up
 
Lufthansa India has partnered with Chaayos, a tea chain from Delhi NCR, to bring on-board the tea exclusively created for the airline. The deal was effective May 2018 for people flying in or out of India.
 
Uniqlo to launch in India in 2019
 
Uniqlo, a Japanese global apparel retailer has announced plans to launch in India. The first store is scheduled to launch in the second half of 2019.
 
 
Source:
Campaign India