advertising standards council of india

Feb 22, 2021

'Brands and influencers should maintain complete transparency to not mislead consumers': ASCI

Manisha Kapoor, secretary general, ASCI, takes us through the new guidelines for influencer advertising and why the council has laid them out

Jan 19, 2021

Blog: Thank you Mr. Kamath! Better late than never

Following the news of ASCI banning surrogate ads of 12 liquor companies, the author states that his crusade of three years against ASCI’s inaction has finally succeeded!

Dec 07, 2020

Blog: The storm in a tea cup, honey traps and wine that is music

The author puts down his thoughts on the recent developments in the F&B industry after FSSAI's 'Eat Right India' campaign angered The Coffee and Tea boards in the country

Nov 03, 2020

Blog: ASCI on liquor surrogates - too little, too late

The author states that the release shared by ASCI on surrogate advertising is anchored on flimsy claims

Oct 14, 2020

Blog: Don't quote process, demonstrate purpose

Sandeep Goyal responds to Subhash Kamath's reply to his open letter