Manisha Kapoor, secretary general, ASCI, takes us through the new guidelines for influencer advertising and why the council has laid them out
Following the news of ASCI banning surrogate ads of 12 liquor companies, the author states that his crusade of three years against ASCI’s inaction has finally succeeded!
The author puts down his thoughts on the recent developments in the F&B industry after FSSAI's 'Eat Right India' campaign angered The Coffee and Tea boards in the country
SMS ads the least trusted
The author states that the release shared by ASCI on surrogate advertising is anchored on flimsy claims
Sandeep Goyal responds to Subhash Kamath's reply to his open letter
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