Categories such as paints, apparel, skincare, water purifiers, among others, under scanner
Almost a month after the guidelines’ official implementation, Campaign India finds out how they’ve been received by the marketing ecosystem so far
To play leadership role till 2023
Manisha Kapoor, secretary general, ASCI, takes us through the new guidelines for influencer advertising and why the council has laid them out
Following the news of ASCI banning surrogate ads of 12 liquor companies, the author states that his crusade of three years against ASCI’s inaction has finally succeeded!
The author puts down his thoughts on the recent developments in the F&B industry after FSSAI's 'Eat Right India' campaign angered The Coffee and Tea boards in the country
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