Campaign India Team
Feb 28, 2019

Weekend Wrap: 1 March

In the news: Aakhya, Clinique Criesse Communications, Grapes Digital, Kent RO, Pepe Jeans

Weekend Wrap: 1 March
Faber-Castell appoints Aakhya
 
Aakhya India has bagged the public relations mandate for Faber-Castell in India. The agency will create and execute Faber-Castell’s communication strategy in India. 
 
Radhika Apte for Clinique 
 
Clinique has appointed Radhika Apte as its first brand ambassador for the Indian market. Apte will appear in her first campaign for Clinique ID later this month. 
 
Criesse Communications wins six accounts
 
Criesse Communications has added six PR accounts. The agency will manage the retainer mandate for Hilton Bangalore, Movenpick Colombo and Phoenix MarketCity, Kurla. Under its celebrity and lifestyle vertical, it will provide image management and public relations counsel to Mithila Palkar, Shibani Dandekar and Akshita Gandhi. 
 
Grapes Digital to handle Joy Personal Care and X-men
 
Grapes Digital has won the digital mandate of two of RSH Global's brands - Joy Personal Care and X-men following a multi-agency pitch. The agency will manage the social, creative and media for both the brands. Grape Digital's Delhi office will handle the businesses.
 
Kent RO gets SRK
 
Kent RO Systems is launching a security device for vehicles and passengers soon. The product uses dual cameras to video record everything happening inside and outside the car, and also allows live video streaming of either camera. The launch is scheduled to happen in the last week of March. To promote this, the company has roped in Shah Rukh Khan as brand ambassador. 
 
Dua Lipa to wear Pepe Jeans
 
Pepe Jeans has announced a partnership with Dua Lipa. The association will see Dua Lipa appearing in the Spring/Summer 2019 campaign for Pepe Jeans.

 
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Omnicom organic revenues slide 1.8% in Q1

But the holding company rebounded after a 9.6% organic year-over-year growth decline in Q4 last year

1 hour ago

Cred now gets Kumar Sanu going to doorsteps to sell ...

Watch the film conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama, and DDB Mudra here

8 hours ago

Two-thirds of IPML viewers believe Mumbai Indians ...

Havas Sports & Entertainment has unveiled the proprietary report

9 hours ago

Sensodyne urges consumers to be sensitive only to ...

Watch the film conceptualised by Grey Group here