Weekend Wrap: 1 March

In the news: Aakhya, Clinique Criesse Communications, Grapes Digital, Kent RO, Pepe Jeans

Feb 28, 2019 09:13:00 AM | Article | Campaign India Team

Faber-Castell appoints Aakhya
Aakhya India has bagged the public relations mandate for Faber-Castell in India. The agency will create and execute Faber-Castell’s communication strategy in India. 
Radhika Apte for Clinique 
Clinique has appointed Radhika Apte as its first brand ambassador for the Indian market. Apte will appear in her first campaign for Clinique ID later this month. 
Criesse Communications wins six accounts
Criesse Communications has added six PR accounts. The agency will manage the retainer mandate for Hilton Bangalore, Movenpick Colombo and Phoenix MarketCity, Kurla. Under its celebrity and lifestyle vertical, it will provide image management and public relations counsel to Mithila Palkar, Shibani Dandekar and Akshita Gandhi. 
Grapes Digital to handle Joy Personal Care and X-men
Grapes Digital has won the digital mandate of two of RSH Global's brands - Joy Personal Care and X-men following a multi-agency pitch. The agency will manage the social, creative and media for both the brands. Grape Digital's Delhi office will handle the businesses.
Kent RO gets SRK
Kent RO Systems is launching a security device for vehicles and passengers soon. The product uses dual cameras to video record everything happening inside and outside the car, and also allows live video streaming of either camera. The launch is scheduled to happen in the last week of March. To promote this, the company has roped in Shah Rukh Khan as brand ambassador. 
Dua Lipa to wear Pepe Jeans
Pepe Jeans has announced a partnership with Dua Lipa. The association will see Dua Lipa appearing in the Spring/Summer 2019 campaign for Pepe Jeans.