May 29, 2020
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
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Media
16 hours ago
One Asia Communications warns of widening GEO gap
92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.
Marketing
16 hours ago
From noise to ROI: how smart brands can win India’s ...
Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.
Marketing
17 hours ago
Adobe to buy Semrush in $1.9 billion deal to expand ...
The Boston-based company is favoured by marketers for its SEO and analytics tools.
Advertising
17 hours ago
Bisleri recasts hydration as lifestyle in a ...
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.

