Bugs inhabit a miniature circus and power a smartphone with their limbs in an ad titled 'The Bug Circus Generator' for telecommunications company Qualcomm. The commercial for Qualcomm’s Snapdragon platform features a praying mantis on a bike, tarantula on a treadmill, scorpion on a rotating wheel as well as Madagascar cockroaches and a beetle on the merry-go-round and in a cannon.
Mashable.com reports that social media agency Denizen Company created “Bug Circus” for Qualcomm, which wanted to tout its Snapdragon processors to mainstream consumers and grow its fan bases on Facebook and YouTube.