Campaign India Team
Apr 30, 2015

Weekend Fun: With an eye on safety

Watch the video conceptualized by BBDO Russia for Intouch Insurance here

We have another long weekend coming up and a lot of ad folks would have their long drives planned. 
Russian insurance company Intouch wanted to convey the dreadful consequences of speeding to drivers, so they partnered with BBDO Russia Group to bring out a layered digital PSA. 
The film titled ‘Most Terrible Fatal Car Crash Ever’ has a run time of 10 minutes. All the action is captured from a car (with a dashboard camera on) following another. The layered film kicks in when the viewer tries to scroll forward to witness the fatal crash. At no point does the viewer ever see the crash take place on the main video. The crash is only seen as part of the frame pop up on the YouTube scroll bar. The scroll ‘video’ ends with a message that says, ‘Don’t rush’ while the main video ends with the car still driving cruising along.
Have a safe and wonderful weekend.
Campaign India

Related Articles

Just Published

5 hours ago

Procter & Gamble increases marketing spend by 30%

The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels

5 hours ago

Omnicom organic revenues rise 11.5% in Q3

The holding company projects 9% growth for 2021 and is preparing its return to the office

13 hours ago

Boman Irani believes HP's OMEN will pave the way ...

Watch the film conceptualised by Wieden+Kennedy Delhi here