This campaign was executed ahead of Earth Hour this March, under the theme 'Turn Off to Turn On', but it could apply to any time of the year.
In case you were not among those who contributed to the 37 million views of this video, it's about time you did.
Mobile operators have urged people to switch off from the rest of the world during festivities; even beverage makers have prescribed that people spend time with family. But in this case, there's a rather direct and compelling connect.
Have a wonderful weekend.
