Campaign India Team
Jul 31, 2015

Weekend Fun 1: Durex #Connect

Can an amazing piece of mobile technology spice up your love life?

This campaign was executed ahead of Earth Hour this March, under the theme 'Turn Off to Turn On', but it could apply to any time of the year.
 
In case you were not among those who contributed to the 37 million views of this video, it's about time you did.
 
Mobile operators have urged people to switch off from the rest of the world during festivities; even beverage makers have prescribed that people spend time with family. But in this case, there's a rather direct and compelling connect.
 
Have a wonderful weekend.
 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

16 hours ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

18 hours ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far

19 hours ago

Campaign India’s Mental Health Survey: The panel ...

Second part of the survey features a discussion from industry seniors