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For all sports lovers, it’s been an action-packed couple of months. The French Open, the Euro 2012 football tournament, and now Wimbledon finale, one of the last major sporting tournament before the start of the 2012 Summer Olympics in London.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.