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For all sports lovers, it’s been an action-packed couple of months. The French Open, the Euro 2012 football tournament, and now Wimbledon finale, one of the last major sporting tournament before the start of the 2012 Summer Olympics in London.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.