Campaign India Team
Mar 08, 2014

Weekend Fun: Nike prepares for the FIFA World Cup with studs that feel like socks

WATCH a film that shows footballers worldwide reacting to the shoe

Weekend Fun: Nike prepares for the FIFA World Cup with studs that feel like socks

With FIFA World Cup less than 100 days away, Nike released it's Magista range of football studs on 6 March 2014. 

The brand had released a teaser film featuring Andrés Iniesta, Mario Götze, Thiago Silva, Arda Turan, David Luiz, Christian Eriksen, Viktor Fischer and Mamadou Sakho trying on the boots a week before the release, wherein the identity of the shoe was censored. 

Now that Magista range of studs have been unveiled, here's an uncensored version of the film. 

 

 

Source:
Campaign India

Related Articles

Just Published

20 hours ago

Cannes Lions 2025: India adds two bronze Lions on ...

Day four at Cannes Lions 2025 saw modest wins for India in 'Brand Experience & Activation', while top honours remain up for grabs.

22 hours ago

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

22 hours ago

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

1 day ago

Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.