Campaign India Team
Mar 08, 2014

Weekend Fun: Nike prepares for the FIFA World Cup with studs that feel like socks

WATCH a film that shows footballers worldwide reacting to the shoe

Weekend Fun: Nike prepares for the FIFA World Cup with studs that feel like socks

With FIFA World Cup less than 100 days away, Nike released it's Magista range of football studs on 6 March 2014. 

The brand had released a teaser film featuring Andrés Iniesta, Mario Götze, Thiago Silva, Arda Turan, David Luiz, Christian Eriksen, Viktor Fischer and Mamadou Sakho trying on the boots a week before the release, wherein the identity of the shoe was censored. 

Now that Magista range of studs have been unveiled, here's an uncensored version of the film. 

 

 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Instagram launches Reels in India

India is the fourth country, after Brazil, Germany and France, where this new format is being tested.

5 hours ago

Club Mahindra gets Ayushmann Khurrana to reminisce ...

Watch the film conceptualised jointly by FCB Interface and PivotRoots along with Club Mahindra's in-house team

5 hours ago

Deepika Warrier to join Diageo India as CMO

Current CMO Julie Bramham will move into a global role within the brand as Warrier joins from PepsiCo.