WATCH a film that shows footballers worldwide reacting to the shoe
With FIFA World Cup less than 100 days away, Nike released it's Magista range of football studs on 6 March 2014.
The brand had released a teaser film featuring Andrés Iniesta, Mario Götze, Thiago Silva, Arda Turan, David Luiz, Christian Eriksen, Viktor Fischer and Mamadou Sakho trying on the boots a week before the release, wherein the identity of the shoe was censored.
Now that Magista range of studs have been unveiled, here's an uncensored version of the film.
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India is the fourth country, after Brazil, Germany and France, where this new format is being tested.
Watch the film conceptualised jointly by FCB Interface and PivotRoots along with Club Mahindra's in-house team
Current CMO Julie Bramham will move into a global role within the brand as Warrier joins from PepsiCo.
