Need some help asking out that special someone for the mush fest that is Valentine's Day? Heineken and Wieden+ Kennedy Amsterdam have stepped up.
The new Facebook application called ‘The Serenade’ is available in twenty languages and is based on the brand’s second global film ‘The Date’. The app enables Heineken consumers to send humorous personalised songs to potential partners, inviting them on a date.
The app is available at: https://apps.facebook.com/heinekenserenade/
A note from the agency informs that on Thursday 9 February, Heineken will host 'Serenade Live', an 8-hour YouTube event, during which Heineken fans around the world will get the chance to ask someone out on a date in a legendary way with a serenade. This serenade will be written and performed live to their loved one by the Serenade Band. Event viewers will be able to watch their reaction live, and interact with the Serenade team - the presenter, the Band, and some rogue sound engineers – via Heineken Twitter, Facebook and Youtube.
