Dulux Paints from the house of AkzoNobel has launched a digital activation called 'Spread the colours'. The campaign activated via social media spreads colour to users' profile page with the help of the brand's three characters – Vinny, Sid and Sammy. Here
's a video of how this works.
TV channels are also joining in for the celebrations.
Sab TV has launched Sab Ki Filmy Holi. The program will showcase Sab TV stars performing to different songs on 17 March from 9 pm onwards.
Colors will be also be airing a special episode of Comedy Nights With Kapil. The show will be called, 'Comedy Nights with Kapil - Hansi Ke Rang' and will air for two hours from 9 pm onwards on Saturday, 15 March.
Have a colourful Holi!