STAR Plus remained unaffected by KBC and Bigg Boss, staying clearly on top of the GEC stakes with 361 GRPs (CS 4+, HSM, TAM) in Week 42.
Colors was at 261, Sony was at 221, and Zee TV at 178 GRPs.
SAB was at 99 and Imagine at 81.
Pecking order stays the same
STAR Plus remained unaffected by KBC and Bigg Boss, staying clearly on top of the GEC stakes with 361 GRPs (CS 4+, HSM, TAM) in Week 42.
Colors was at 261, Sony was at 221, and Zee TV at 178 GRPs.
SAB was at 99 and Imagine at 81.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.
Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.
Group is forecasting 1-2% organic growth over course of 2024.