“We want tomorrow’s superstars, not today’s”: BBH's Sherwood

BBH has made no secret of its interest in launching their India operations. The UK headquartered agency, known as much for its creative reputation as its strategic ability, has finally announced that they should be ready to roll out their Indian operations by the final quarter of 2008.Bartle Bogle Hegarty's group CEO Simon Sherwood spoke exclusively to Campaign India about the challenges of launching their Indian operations, the reasons for the delay and the unexpected surprises along the way.