Simon Sherwood, worldwide CEO, Bartle Bogle Hegarty (BBH) talks to Bindu Nair Maitra about his strategy for India. He is disappointed by the lack of entrepreneurial spirit in the country. Will BBH then be entering India through an acquisition? Or through a start-up where he has to find an entire management team, with all the attendant complexities, such as finding people who get together and have complimentary skills? Has he already found them at Cannes?
Simon Sherwood, worldwide CEO, Bartle Bogle Hegarty (BBH) talks to Bindu Nair Maitra about his strategy for India. He is disappointed by the lack of entrepreneurial spirit in the country. Will BBH then be entering India through an acquisition? Or through a start-up where he has to find an entire management team, with all the attendant complexities, such as finding people who get together and have complimentary skills? Has he already found them at Cannes?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Watch the film conceptualised by Crescent here
Account won post a multi-agency pitch
.png&h=268&w=401&q=100&v=20170226&c=1)
The brand has landed up in the internet's hate zone for the use of an Urdu phrase while promoting its Diwali collection
.png&h=334&w=500&q=100&v=20170226&c=1)
