WATConsult bags TripMoney’s digital mandate

Account won post a multi-agency pitch

Mar 30, 2022 06:57:00 AM | Article | Campaign India Team

WATConsult has bagged the digital creative mandate for TripMoney, the fintech enterprise from the MakeMyTrip stable. 
 
The agency will be responsible for the brand’s digital creatives, social media management and content marketing. It will also work on strategising and amplifying TripMoney’s social media presence across platforms, for increased engagement and brand recall. WATConsult will also be tasked with crafting strategies and initiating campaigns for the brand.  
 
The account was won post a multi-agency pitch and will be handled by WATConsult’s Delhi office.
 
Abhinav Narula, brand head, Go-Ibibo and TripMoney, said, “Our aim is to engage with customers through meaningful marketing and communication interventions across platforms by highlighting the various utilitarian benefits of using TripMoney and its offerings. We are looking forward to this new journey together with WATConsult.”
 
Heeru Dingra, CEO, Isobar India group, said, “We are thrilled to have this opportunity to partner with TripMoney. I believe it is WATConsult’s in-depth understanding of social media, our consumer-centric approach and data-driven insights that got us on board. We look forward to a great association ahead.”
 
Sahil Shah, managing partner, WATConsult, added, “With the travel restrictions being lifted and many venturing out like before, TripMoney easing travel from a financial POV, becomes a lot more relevant now. We are excited to partner up with this new-age brand that will give us a blank canvas to paint on. We look forward to doing some great creative digital campaigns going forward.”