WATConsult has won the digital mandate for Goibibo. The agency's Delhi office will handle digital media management and digital creative duties of the brand.
Sunil Suresh, CMO, Goibibo, said, “At a time when Indians are increasingly making their choices on digital platforms – we want to convey our brand stories that are creative and engaging on the platform of choice of our customers. We are excited to collaborate with the young and vibrant team at WATConsult to help build wider and deeper connect with the ever-increasing base of digitally savvy Indian travelers.”
Rajiv Dingra, founder and CEO, WATConsult, said, “With people eagerly exploring newer travel options than the traditional ones, the Indian online travel segment has been gaining a great momentum. With the best-in-class technology and user experience, Goibibo is one of India’s most trusted brands and we look forward to bring in some engaging and captivating campaigns, using our expertise of adapting newer technology, in the best possible way.”