Tonic Worldwide bags Brita India’s digital mandate

Tonic Worldwide has bagged the digital mandate for Brita India. 

 

The agency will be responsible for helping the German brand reach out to Indian consumers and raise awareness about the importance of sustainable drinking water solutions.

 

The account was won post a multi-agency pitch.

 

Prashant Dayal, managing Director, Brita India Water Solutions, said “Brita is a global brand which is young, dynamic and sustainable at its heart. As we are getting bullish about introducing a new category of water filtration products in India, we are very positive about this partnership. Tonic’s expertise in digital marketing, backed by the innate understanding of consumer psyche will help us in establishing the brand in India.”

 

Unmisha Asher, co-founder and chief strategy officer, Tonic Worldwide, said, “We are excited to partner with a leading global and innovations-led brand like Brita. With the help of our specialised research arm GIPSI and e-commerce expertise we seek to optimise the consumer journey towards bringing their innovative and sustainable drinking water solutions to the country.”