Watch the latest must-see viral videos from Samsung, Dove and Toyota

Samsung - Usher's "Looking 4 Myself"

Usher’s video-game-inspired fight with an alternative version of himself in downtown LA, to promote Samsung’s Smart TV, has now clocked up an impressive 42m views on YouTube.

Dove – Camera shy

This Dove ad, created by Ogilvy UK, is enjoying a second burst of popularity since picking up a Gold Lion in Cannes last month. The film shows teenage girls and women trying to avoid being filmed, then contrasts this with little girls performing happily in front of the camera. It ends by asking: "When did you stop thinking you were beautiful?"

Toyota Auris Hybrid - a better way

A couple in a futuristic world find that their hi-tech existence is being hampered by their decidedly old-fashioned polluting car. The ad aims to demonstrate that no world will be truly advanced until automotive technology changes 

The article first appeared on www.marketingmagazine.co.uk