Advertising
Staff Reporters
May 28, 2024

Toyota set to end $600 million Olympic sponsorship deal

The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.

Photos: Shutterstock

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Hiring without the hustle: SuperStuff.ai rewires marketing talent

4 Hiring without the hustle: SuperStuff.ai rewires marketing talent

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

WPP hires AKQA global CEO from Accenture

7 WPP hires AKQA global CEO from Accenture

Moves and Wins: Week of 07 July

8 Moves and Wins: Week of 07 July

Influence, interrupted: How India’s creator economy grew up

9 Influence, interrupted: How India’s creator economy grew up

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Will Olympic glory translate to more brand investment for women's sport?
Advertising
Sep 02, 2024
Matthew Keegan

Will Olympic glory translate to more brand ...

APAC marketers navigate ethical challenges amid global surge in sports media spend
Media
Feb 09, 2024
Staff Reporters

APAC marketers navigate ethical challenges amid ...

Paralympics: Opportunities and lessons for brands
Advertising
Aug 20, 2024
Matthew Keegan

Paralympics: Opportunities and lessons for brands

How brands are evolving their women’s sports alliances for the Olympics
Advertising
Jul 30, 2024
Bailey Calfee

How brands are evolving their women’s sports ...

Just Published

Arthur Sadoun on ‘massively increasing gap’ on rivals, winning in creative, and rethinking Cannes
Advertising
1 day ago
Gideon Spanier

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

Agencies, read the room: Clients want more than ideas
Advertising
1 day ago
Divanshi Gupta

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

Dentsu Lab in India trades innovation theatre for rapid prototypes
Advertising
1 day ago
Vinita Bhatia

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

KIT Global pushes ‘minimum viable data’ for smarter marketing
Advertising
2 days ago
Vinita Bhatia

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.