WARC has released the results of its first-ever 'Best of the Best' global index of excellence, to showcase the best all-round agencies and brands by aggregating results from across all three recently released WARC Rankings - Creative 100, Effective 100 and Media 100.
The WARC Rankings, successor to the Gunn Report and WARC 100, are annual rankings providing a global benchmark for campaign, agency, network, holding company, brand and advertisers' success.
The Best of the Best 2019 has been calculated by combining the 2018 results of the most prestigious and rigorous global and regional creative, effectiveness and media awards shows and competitions as determined by the industry following a worldwide survey and consultation.
David Tiltman, head of content, WARC, said, "The culmination of the WARC Rankings is the newly launched 'Best of the Best'. This identifies the best-performing companies across our three benchmarks of marketing excellence - creativity, effectiveness and media excellence."
|
Rank
|
Agency
|
Location
|
Points
|
|
1
|
BBDO
|
New York, USA
|
489.8
|
|
2
|
adam&eveDDB
|
London, UK
|
466.7
|
|
3
|
McCann
|
New York, USA
|
413.1
|
|
4
|
AMV BBDO
|
London, UK
|
410.8
|
|
5
|
MediaCom
|
London, UK
|
390.8
|
|
6
|
Colenso BBDO
|
Auckland, New Zealand
|
351.8
|
|
7
|
LOLA MullenLowe
|
Madrid, Spain
|
343.1
|
|
8
|
McCann
|
London, UK
|
316.6
|
|
9
|
Host/Havas
|
Sydney, Australia
|
288.3
|
|
10
|
AlmapBBDO
|
São Paulo, Brazil
|
281.0
|
The world's top 10 agency networks across the WARC Rankings
|
Rank
|
Network
|
Points
|
|
1
|
BBDO Worldwide
|
3207.1
|
|
2
|
McCann Worldgroup
|
2912.0
|
|
3
|
Ogilvy
|
2006.7
|
|
4
|
DDB Worldwide
|
1746.7
|
|
5
|
MediaCom
|
1511.2
|
|
6
|
IPG Mediabrands
|
1430.9
|
|
7
|
PHD Worldwide
|
1395.2
|
|
8
|
TBWA Worldwide
|
1315.0
|
|
9
|
Dentsu Aegis Network
|
1298.2
|
|
10
|
Mindshare Worldwide
|
1174.2
|
The world's top 10 agency holding companies across the WARC Rankings
|
Rank
|
Network
|
Points
|
|
1
|
Omnicom Group
|
8926.6
|
|
2
|
WPP
|
8556.4
|
|
3
|
Interpublic Group
|
5772.1
|
|
4
|
Publicis Groupe
|
2714.6
|
|
5
|
Dentsu
|
1398.5
|
|
6
|
Havas Group
|
1151.5
|
|
7
|
Accenture
|
260.3
|
|
8
|
Hakuhodo DY Group
|
259.3
|
|
9
|
MDC Partners
|
189.8
|
|
10
|
BlueFocus
|
152.7
|
The world's top 10 brands across the WARC Rankings
|
Rank
|
Network
|
Points
|
|
1
|
Burger King
|
593.2
|
|
2
|
McDonald's
|
465.0
|
|
3
|
IKEA
|
339.0
|
|
4
|
Coca-Cola
|
327.9
|
|
5
|
Pedigree
|
321.0
|
|
6
|
KFC
|
299.6
|
|
7
|
Greenpeace
|
260.4
|
|
8
|
Skittles
|
260.3
|
|
9
|
Palau Legacy Project
|
258.0
|
|
10
|
Nike
|
257.8
|
The world's top 10 advertisers across the WARC Rankings
|
Rank
|
Network
|
Points
|
|
1
|
Procter & Gamble
|
969.8
|
|
2
|
Unilever
|
969.1
|
|
3
|
Mars
|
963.3
|
|
4
|
Restaurant Brands International
|
593.2
|
|
5
|
Anheuser-Busch InBev
|
567.6
|
|
6
|
Volkswagen Group
|
553.8
|
|
7
|
McDonald's
|
573.5
|
|
8
|
The Coca-Cola Company
|
469.5
|
|
9
|
Heineken
|
382.3
|
|
10
|
PepsiCo
|
347.3
|
