DDB Mudra and PHD India have earned shortlists for the fifth edition of the Warc Innovation Awards, a global search for effective marketing innovation.
The aim of the Warc Innovation Awards is to recognise innovative thinking that delivers tangible results.
The top entries will be awarded Gold, Silver and Bronze awards. The Grand Prix for the best overall paper will receive $5,000 and five $1,000 'Special Awards' recognising specific areas of excellence will be awarded.
DDB Mudra's shortlist comes for the entry 'Home-run to home-bound' for Inorbit Malls. PHD's 'Chamki - story of an unborn child' for Lifebuoy has also made the cut.
The winners will be announced at the end of April.
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