The winners of the Warc Effective Innovation Awards 2020 have been announced.
Representing India among the winners is McCann Worldgroup.
The agency won Bronze for 'Ok Nestlé! Tell me more about food'.
Only entry from India among the winners
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.