Campaign India Team
Feb 25, 2019

WARC Creative 100: FCB Ulka's 'Sindoor Khela' for TOI is ninth most creatively awarded campaign

India ranked seventh among world's most creative countries

WARC Creative 100: FCB Ulka's 'Sindoor Khela' for TOI is ninth most creatively awarded campaign
WARC has released the Creative 100, an independent global index of creative excellence in advertising, and successor of the Gunn Report. 
 
The rankings feature the most awarded campaigns, agencies, networks, holding companies, brands, advertisers and countries, based on the results of global and regional creative awards from 2018.
 
FCB Ulka's 'Sindoor Khela - No Conditions Apply' for The Times of India is ranked ninth among the most creatively awarded campaigns. The list is headed by 'Palau Pledge' for Palau Legacy Project by Host/Havas Sydney.
 
Among the most creative countries, USA retains its top spot. India came in at number seven on this list. 
 
Top 10 world's most creatively awarded campaigns
 
Rank
Campaign title
Brand
Agency
Points
1
Palau Pledge
Palau Legacy Project
Host/Havas Sydney
250.3
2
#Bloodnormal
Bodyform/Libresse
AMV BBDO London
199.5
3
Project Revoice
The ALS Association
BWM Dentsu Sydney
189.5
4
Exclusive the Rainbow case study
Skittles
DDB Chicago
175.6
5
It's a Tide Ad
Tide
Saatchi & Saatchi New York
154.8
6
Scary Clown Night
Burger King
LOLA MullenLowe Madrid
154.4
7
The Gene Project
Marmite
adam&eveDDB London
139.1
8
The Talk
Procter & Gamble
BBDO New York
133.1
9
No Conditions Apply - Sindoor Khela
The Times of India
FCB Ulka Mumbai
128.9
10
Go With The Fake
Diesel
Publicis New York / Publicis Milan
125.9
 

Top 10 world's best creative agencies

Rank
Agency
Location
Points
1
BBDO
New York
403.2
2
AMV BBDO
London
295.9
3
adam&eveDDB
London
291.0
4
LOLA MullenLowe
Madrid
280.3
5
McCann
New York
258.6
6
Host/Havas
Sydney
204.9
7
McCann
London
193.6
8
Colenso BBDO
Auckland
190.9
9
BWM Dentsu
Sydney
189.5
10
Saatchi & Saatchi
New York
185.5
 
Top 10 world's best creative agency networks 

Rank
Network
Points
1
BBDO Worldwide
1700.5
2
DDB Worldwide
1028.7
3
McCann Worldgroup
1027.9
4
Ogilvy
991.0
5
TBWA Worldwide
590.8
6
MullenLowe Group
452.5
7
Dentsu Aegis Network
392.0
8
VMLY&R
365.5
9
FCB
337.2
10
Grey Group
336.0
 
Top 10 world's best creative holding companies

Rank
Holding company
Points
1
Omnicom Group
3494.1
2
WPP
2206.1
3
Interpublic Group
2009.7
4
Publicis Groupe
832.9
5
Dentsu
468.6
6
Havas Group
314.4
7
Hakuhodo DY Group
214.9
8
Accenture
126.6
9
MDC Partners
83.5
10
BlueFocus
82.2
 
Top 10 world's best creative brands 

Rank
Brand
Product Category
Points
1
Burger King
Retail
391.6
2
Nike
Clothing & Accessories
208.2
3
Pedigree
Household & Domestic
200.1
4
Palau Legacy Project
Non-profit, public sector & education
200.0
5
Bodyform/Libresse
Toiletries & Cosmetics
199.5
6
IKEA
Retail
198.7
7
The ALS Association
Non-profit, public sector & education
189.5
8
Diesel
Clothing & Accessories
177.7
9
Skittles
Food
177.6
10
McDonald's
Retail
170.9
 
Top 10 world's best creative advertisers 

Rank
Advertiser
Location
Points
1
Mars
USA
478.2
2
Restaurant Brands International
USA
391.6
3
Procter & Gamble
USA
306.9
4
Nike
USA
232.3
5
Samsung
South Korea
218.4
6
Volkswagen Group
Germany
218.2
7
Unilever
Netherlands
213.0
8
Essity
Sweden
204.0
9
Palau Legacy Project
Australia
200.0
10
IKEA
Sweden
198.7
 
Top 10 world's most creative countries
 
Rank
Country
Points
1
USA
2988.6
2
United Kingdom
1241.8
3
Australia
971.7
4
Brazil
698.4
5
Spain
687.6
6
Germany
633.5
7
India
405.3
8
France
380.8
9
South Africa
336.9
10
Japan
320.1
 
 
Also read:
 

 

Source:
Campaign India

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