Campaign India Team
Oct 18, 2016

Warc announces 2017 Innovation Awards

Entry deadline is 12 January

Warc announces 2017 Innovation Awards
Warc has announced its 2017 Innovation Awards, a global search for effective innovation in marketing. 
 
A winning entry might show how a brand's products or services were transformed, or show how innovative thinking disrupted category conventions, informed an official statement.
 
Jeremy Basset, head of Unilever Foundry and chair of last year's judging panel, said, "The need for brands to evolve and innovate has never been more critical."
 
The competition is free to enter. The work should have been in-market between 1 January 2015 and 11 January 2017. The entry deadline is 12 January 2017. 
 
The awards have a cumulative cash prize of US $10,000 to be split between winning papers.The Grand Prix for the best overall paper will receive $5,000, while five Special Awards of $1,000 each will be awarded for innovation in a product/service, channel innovation, category innovation, co-created innovation and innovation in a not-profit-campaign. 
 
Lucy Aitken, case study editor, Warc, said, "The Innovation Awards is an exciting global competition that recognises the role played by innovative thinking in achieving best business results."
 
Winning entries will be published in the Warc Innovation Casebook 2017.
 
More details are here.
Source:
Campaign India

Related Articles

Just Published

29 minutes ago

IAB Tech Lab finalises data deletion request ...

This can address consumer data privacy issues within the digital advertising ecosystem.

19 hours ago

Trust, preference and motivation—what motivated ...

As per the ‘Elections Matter: India Report’ over 55% of millennials followed the news daily compared to about 36% of Gen Z people.

20 hours ago

News Nation appoints Tarun Goswami as marketing head

Goswami will lead the marketing and strategy development for the Hindi news channel.

23 hours ago

The changing face of advertising campaigns in India

We are in an age where consumers pay brands not to show ads, and at the same time give access to every brand to show ads.