Walko Food Company has appointed Blue Lotus Communications as its PR partner for four of its brands, including NIC Honestly Natural Ice Creams, Grameen Kulfi, Cream Pot, and Café Chokolade.
The account was won post a multi-agency pitch and will be handled by Blue Lotus’ Mumbai office.
At present, the agency is tasked with establishing strong customer communication, raising brand awareness, and increasing media visibility for NIC Honestly Natural Ice Creams.
Himanshu R. Bajpai, head of marketing, Walko, said, "We are excited to partner with Blue Lotus Communications as our PR strategy partner because we were impressed by their passion and research capability. We are glad to embark on a focused public relations campaign for NIC Honestly Natural Ice Creams in order to communicate directly with the consumers who have shown us their love by making us the fastest growing ice cream brand in India,"
N. Chandramouli, CEO of Blue Lotus Communications, said, "It is a pleasure for us to work with NIC Honestly Natural Ice Creams because we personally believe in the growth potential of the company and the brand. The entire Blue Lotus team is excited to work with them and add more value to the brand through our PR experiences in the consumer space.”