Campaign India Team
May 11, 2022

Walko Food Company gets Blue Lotus Communications for PR

The account was won post a multi-agency pitch

Walko Food Company gets Blue Lotus Communications for PR
Walko Food Company has appointed Blue Lotus Communications as its PR partner for four of its brands, including NIC Honestly Natural Ice Creams, Grameen Kulfi, Cream Pot, and Café Chokolade. 
 
The account was won post a multi-agency pitch and will be handled by Blue Lotus’ Mumbai office.
 
At present, the agency is tasked with establishing strong customer communication, raising brand awareness, and increasing media visibility for NIC Honestly Natural Ice Creams. 
 
Himanshu R. Bajpai, head of marketing, Walko, said, "We are excited to partner with Blue Lotus Communications as our PR strategy partner because we were impressed by their passion and research capability. We are glad to embark on a focused public relations campaign for NIC Honestly Natural Ice Creams in order to communicate directly with the consumers who have shown us their love by making us the fastest growing ice cream brand in India,"  
 
N. Chandramouli, CEO of Blue Lotus Communications, said, "It is a pleasure for us to work with NIC Honestly Natural Ice Creams because we personally believe in the growth potential of the company and the brand. The entire Blue Lotus team is excited to work with them and add more value to the brand through our PR experiences in the consumer space.”
 
Source:
Campaign India

Related Articles

Just Published

22 hours ago

JioStar launches influencer marketing platform ...

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.

1 day ago

Jaguar Land Rover launches global creative agency ...

Accenture Song is the incumbent on the account.

1 day ago

GroupM to merge agency brands into single P&L

WPP to 'sunset' agency specific job titles in the shake-up.

1 day ago

Kohl hard truths: When nostalgia meets no-smudge tech

Renée Cosmetics revives a desi beauty ritual—with a waterproof twist—to remind us that some traditions just won’t budge.