Wakefit.co has announced the appointment of Ayushmann Khurrana as brand ambassador.
Prior to the announcement, Wakefit rolled out a video of the actor enjoying a power nap. Now the brand has unveiled Ayushmann Khurrana as its new brand ambassador through a video in which the actor is urging viewers to give due importance to sleep.
Chaitanya Ramalingegowda, director and co-founder, Wakefit.co, said, “We are delighted to have Ayushmann as our official brand ambassador, as we believe this will allow us to strengthen our brand identity across multiple regions in the country. The Wakefit consumer persona is that of someone who is progressive yet practical in their lifestyle and their purchase decisions. Ayushmann fits that persona perfectly, which makes him the ideal choice as the face of our brand. Wakefit.co shares many core values with Ayushmann, whether it is in being innovative with our choices, being truly original and authentic or appealing to a wide demographic and geographic audience base.”
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