Volkswagen India pulls the breaks on Polo

The auto brand wrote an open letter addressing the grounds for shutting down its 12-year-old Polo

Apr 08, 2022 11:41:00 AM | Article | Campaign India Team

Volkswagen India has shut down the manufacturing and production of its 12-year-old Polo car.
To celebrate the #PoloLove, the auto brand shared an open letter to address the reason for the halt.
Furthermore, the brand also curated an initiative to engage with customers to bid farewell to Polo. For this, the brand's Twitter handle was transformed into 'Polo' on 6 April 2022. 
Following the open letter, Twitteratti interacted with the brand and reminisced their shared memories of Polo.