Volkswagen India pulls the breaks on Polo

The auto brand wrote an open letter addressing the grounds for shutting down its 12-year-old Polo

Apr 08, 2022 11:41:00 AM | Article | Campaign India Team

Volkswagen India has shut down the manufacturing and production of its 12-year-old Polo car.

To celebrate the #PoloLove, the auto brand shared an open letter to address the reason for the halt.

"Until next time, Volks!" - Polo

Polo shared something with us that we simply couldn't help but share it with all of you.
Here is what the legendary hatchback had to say.#PoloLove #VolkswagenPolo pic.twitter.com/9My4AosCv1
— Volkswagen India (@volkswagenindia) April 7, 2022

Furthermore, the brand also curated an initiative to engage with customers to bid farewell to Polo. For this, the brand's Twitter handle was transformed into 'Polo' on 6 April 2022.

Following the open letter, Twitteratti interacted with the brand and reminisced their shared memories of Polo.

Once a king is always one! @volkswagenindia #Polove pic.twitter.com/YaJA97QYar
— The Temples Man™ (@SanRMaadhwa) April 6, 2022

Loved you for 9 years. Still miss your #PoloLove my red machine…
— Abhay (@abhysin) April 6, 2022

@volkswagenindia
No matter the weather,
Either rainy or summer,
Polo shines forever.#PoloLove pic.twitter.com/EQ1czqTBlx
— Dr. Shadan Azhar (@Doc_Shazz) April 6, 2022