Volkswagen and National Geographic had partnered to launch 'Innovations for Everyone', a first of its kind campaign in September 2010. The partnership was aimed at identifying the potential of relevant innovations that could lead to technological or scientific breakthroughs to help improve the quality of life. While announcing the winners of the inaugural year, the automobile brand announced the extension of their partnership. The initiative received a participation of more than 5000 individuals.Speaking on this occasion, Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales, said, “Innovation is one of our key brand pillars and with this campaign our attempt was to bring the brand closer to the people of India. We wanted them to think free, give their ideas and thoughts an identity and move towards a world of modernization and we are delighted with the response that we have received with this very first campaign. We look forward to continue this campaign in future”.
On the response for the campaign, Keertan Adyanthaya, Managing Director, Fox International Channel & National Geographic Network India added, “It is imperative that we should leverage the talent of the country and bring it to light. At Nat Geo, it’s been our constant endeavor to encourage people to live curious. With this initiative, the channel takes pride to provide all the budding innovators an opportunity to put their out-of-the-box ideas to test. We are extremely excited to put these ideas into practice and encourage Innovation in the country”.
Three winning innovations were monetarily awarded for their efforts by the brand, and the final winning innovation, which was decided by public voting, was also awarded a Volkswagen Vento.