
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Vodafone has unveiled a new commercial, to promote its latest value added service, 'SMS@10p'. The TVC has been created by Ogilvy and Mather.Speaking about the brief behind the campaign, Rajiv Rao, group creative director, O&M said, "The brief was to communicate that the SMS rates have been lowered to 10p and to do this without making it like a discount offering / promo communication." About the creative idea behind the campaign, Rao says, "The idea was to demonstrate how quickly the word spreads and how SMS was used as a medium for gossip."
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.