O&M makes the mundane entertaining for Vodafone's new service

Vodafone has rolled out a new campaign, this time for it's latest value added service - 'Record a Busy Message'. This service enables users to record a message for their callers in case they are unavailable to take calls. The campaign has been created by O&M.Said Rajiv Rao, NCD, O&M, "We wanted to do something fun for this product. We had to show people leaving a busy message on their phones, but wanted to do it differently."