Vodafone to continue with Maxus in India

Vodafone will be retaining Maxus as its Media AoR in India. Globally, the telecom major recently announced that OMD will be handling its £800 million media business. Contrary to media reports in India suggesting that the global alignment would see the business shift to OMD, however,  the telecom major is retaining Maxus as its media AoR in India.

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