Vodafone Essar has announced its run up to the first Indian Grand Prix. As part of its plans, Vodafone announced the launch of ‘Vodafone Race to Fame’, a platform which includes a host of activities.
The ‘Vodafone Drive into the Big League’ extends an opportunity to small and medium enterprises (SMEs) to have their logo on the Mclaren F1 cars that will race at the motor racing event in India. Shortlisted finalists will present their cases to a panel of experts where they will debate on a live television show on a channel that will soon be disclosed.
The other contest is the ‘Vodafone Race to Fame- Life in the fast lane’ where four winners (two consumers and two global enterprise customers) will get to spend the weekend with the Vodafone McLaren team during the event scheduled to be held at Noida between the 28th and 30th October 2011.
Speaking on the launch Kumar Ramanathan, chief marketing officer, Vodafone Essar said, “Vodafone is the title sponsor and official mobile partner for the Vodafone McLaren Mercedes team. Leveraging our global association, we are extremely delighted to offer our Indian customers an exhilarating experience by giving them a chance to get up close and personal with the VMM team. ‘Vodafone Race to Fame’ contest will fulfill motor sports fanatics’ wildest dreams and also gives thousands of viewers the thrill of watching it on their television screen.”