TTK Healthcare has appointed Vizeum to handle its media duties. Mindshare is the incumbent agency on the account, business of which is expected to be in the range of Rs. 10 crores.
On the account win, S Yesudas, managing director, Indian Sub-continent, Vizeum, said, “We are thrilled with this win and welcome TTK Healthcare into the Vizeum family. We are thankful to the client management and marketing team for their faith in us. This business will be handled out of our Chennai office. I am delighted to see our Chennai operation taking a formidable position in the market in such short span.”
Brands under TTK Healthcare Ltd., a part of the TTK Group, include Woodward’s Gripe Water, Eva range of personal care products and Good Home range of home care solutions.
Commenting on the win, Ashish Bhasin, chairman, India and CEO, South East Asia - Aegis Media and director, Posterscope – APAC, added, “Vizeum has become a very important part of Aegis Media’s spectacular growth and turnaround in India and I expect it to continue being in that role for years to come.”