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Aegis Media has brought former CEO of Omnicom's Media Direction S. Yesudas on board as managing director to head the launch of Vizeum India, touted as the agency’s challenger media brand.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.