Aegis Media has brought former CEO of Omnicom's Media Direction S. Yesudas on board as managing director to head the launch of Vizeum India, touted as the agency’s challenger media brand.
Commenting on the launch of Vizeum and the appointment of Yesudas, Ashish Bhasin, chairman, India and CEO, South East Asia, Aegis Media, said “Aegis Media has a vision for India and a strong commitment to achieve the same. Launch of Vizeum is our latest step on that path. Vizeum will operate as an independent media company within our group in India. I am extremely happy to have Yesu lead this initiative. Vizeum couldn’t have had a better leadership than Yesu and with Yesu’s proven track record, and international experience stature, I have no doubt that Vizeum India will be extremely successful.”
Vizeum currently operates in 44 countries across the globe and in almost all these markets the company says it co-exists with Carat, its other media brand.
Yesudas will be reporting directly to Bhasin. He adds, “Vizeum has a philosophy of making the most optimal “connections” with all its constituents, whether it is its employees, clients or clients’ brands and the consumers. They have been successfully practicing this with their unique understanding of motivation, the force that drives the lives people lead and brand they buy. The approach “Motivation to Media” is based on 80,000 interviews in 20 countries. It does match with my own thinking in all these areas. I thank Aegis India management for entrusting the launch of Vizeum in the sub-continent to me. It is a prestigious assignment and I am quite excited about it. I do hope I will be able to live up to the organization’s expectations of me, as I strive to keep the brand on the radar of the right employees and right clients. In a few weeks I will announce the team and the clients who Vizeum will launch with in India.”
With this, the Aegis Media Group companies in India, besides the newly launched Vizeum, include Posterscope (OOH), Isobar (Digital), Carat Fresh Integrated (Activation) and Carat Media.